4 Rules For an Effective "Thank You"

They are the two most powerful words a leader can use. Don't waste them.

A university professor began reflecting on the people who had a positive impact on his life. In particular he remembered a schoolteacher who had gone out of her way to instill in him a love of poetry. He hadn’t seen or spoken to her in many years, but he located her address and sent her a letter of thanks. A short time later, he received this reply:

My dear Willie, I cannot tell you how much your note meant to me. I am in my eighties, living alone in a small room, cooking my own meals, lonely, and, like the last leaf of autumn, lingering behind. You will be interested to know that I taught school for 50 years and yours is the first note of appreciation I ever received. It came on a blue-cold morning, and it cheered me as nothing has in many years.

The teacher’s note brought the professor to tears – and then he began searching for others who’d shaped his life, just to say thanks.

If only more people held onto gratitude the way they hold a grudge!

None of us got to where we are alone. Whether the assistance we received was obvious or subtle, acknowledging someone’s help is a big part of understanding the importance of saying thank you.

Retailing giant Sam Walton wrote ten rules for success, and the Walmart founder didn’t mince words when it came to being thankful. The fifth of Walton’s rules is “Appreciate everything your associates do for the business.”

I wish I could convince every business owner to adopt that attitude. If you have hired well and provided the necessary tools that allow your staff to perform their jobs, and they have achieved accordingly, the next logical step is acknowledgement of their efforts.

The cost of praising someone is nil – but every psychological study shows the payoff is huge. Employees want to be seen as competent, hardworking members of the team. You want satisfied, motivated, and productive staff members. What better motivator than thanking employees for their contributions to the company’s success?

How to best praise effectively? Try these four ideas.

• Be sincere. Give praise only where it is due.
• Give public praise. The goal is to encourage employees to keep up the good work, while simultaneously encouraging others to put out greater effort. Praising in public raises general morale.
• Be specific in your praise. Identify exactly what the employee worked on and what he or she accomplished. Don’t just say, “Well done, Maggie.” If the employee feels the praise isn’t genuine, it could have a negative effect.
• Provide some lasting recognition. Consider a letter in the employee’s file or a simple celebration for the department that overcame a tough challenge. Appreciation is not a one-shot event. It needs to be ongoing.

A smart manager will establish a culture of gratitude. Expand the appreciative attitude to suppliers, vendors, delivery people, and of course, customers.

All links along the chain are essential to your success. It’s so easy to ignore the person who delivers office supplies, the techie who unfroze your computer, or the customer who referred you to a great new account. Big mistake. They all deserve acknowledgement, especially if you want to preserve the relationship.

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