2/29/12

5 Questions Every Customer Asks

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.

Whenever confronted with somebody who wants to sell them something, all customers ask five questions, in this order. If the answer to all of them is not a resounding "yes," a sale is not going to take place.

1. Do I want to do business with this person?

Within two seconds after you meet a customer, that customer has probably decided whether he is willing to buy from you. That's why first impressions, your appearance and your initial greeting are so important. Sometimes you have no control over the answer to this question, because the customer may have arbitrary rules that run to your disadvantage. (For example, I once didn't buy a suit because the sales clerk reminded me of my ex-wife's boyfriend. Not his fault, but there you are.) Still: Make sure you're controlling as many variables as you can.

2. Do I want to do business with the firm this person represents?

There are two possible scenarios.
  • If the customer is not yet familiar with your firm, it's up to you to position it correctly.
  • If the customer is familiar with your firm, then you've either got a good reputation (in which case you've got a leg up), a bad reputation (you've got to start with damage control) or a mediocre reputation–in which case, you're back to positioning your firm to your advantage.
3. Do I want and need what this person is selling?
Through the conversation with the customer, you will discover needs (and requirements) that match your offering. The biggest mistake at this stage is being too pushy. Remember the truism: "Customers like buying things, but hate to be sold things." Finding out that the customer does not need what you've got is just as big a victory as discovering the need.

4. Does the price and value meet my expectations?
The customer has recognized the need, but is assessing whether or not what you're selling is affordable–and, if affordable, worth the money. This entails weighing that need against the panoply of other demands that are vying for attention and money. The customer may want (or have) competitive information that puts the price of your offering into context.

5. Is this the right time to buy?
A customer can be completely ready to buy and yet still feel that it's not the right time. She may believe that holding out will result in a discount, or that another product will come along that makes your current offering obsolete. It's this last question, and its potential to block a sale, that causes companies to offer "limited time offers."

Order Matters
What's important about these questions isn't so much that the customer asks them, but that they're asked in that exact order. If you answer them in the wrong order, you'll end up making the sale less likely.

For example, suppose you open a conversation with a new customer by saying: "This is a limited time offer!" In most cases, the customer will either shrug or simply become annoyed, because the customer has not yet decided whether he wants to do business with you, or whether he wants what you're offering anyway.

http://www.inc.com/geoffrey-james/5-questions-every-customer-asks.html

Caution: Your Business Is Not Irreplaceable

It is easier than ever for your customers to find your competitors. Make sure they do not need to.

For anyone who has read any of my articles in the past you may pick up on a distinct theme. As with many writers I draw inspiration from my life experiences and how those experiences shape my views on business, customer service and the like. So without further adieu, what happened today?

At The Trademark Company we have created a great place to work. Happy hours. Trips to local sporting events. Other corporate events. One of these traditions is that no one should work on their Birthday, or at least not a full day. So whenever we have a birthday in the office the tradition is the birthday boy or girl comes in, checks their messages, yadda yadda yadda, we have lunch, a sugar bomb cake and send them on their way to enjoy the rest of the day off.

So today it fell on me to get the cake. I know that our birthday girl loves ice cream cake so I planned on picking one up for her just before the lunch. No worries, I thought, the ice cream store that makes the best ice cream cakes is two blocks away. I’ll just swing up at 11:30 a.m., just before the lunch, and grab one of their delectable morsels. Okay, so I waited till the last minute. My bad.

When I got to the store I pulled on the handle. The door would not open. Like all people faced with a door that will not open I curiously looked at the seam between the door and the frame to see if the lock was engaged. To my surprise it was. Hmmmm, I thought, why is the door locked in the middle of the day? Looking inside I could see the employees standing around. Some working on cleaning counter tops, some just chatting away. I stepped back looking for an hours of operation sign. There it was, posted clear as day: Winter Hours, M-F, 12 p.m-6 p.m. Ahhh, I thought realizing I would soon be on the way to forage for another place that makes ice cream cakes.

But to my good fortunate, or so I thought, an employee came to the door. It was now 11:45 a.m. Awesome. He is going to let me in early so I can buy a cake. To my chagrin, however, he just looked at me from the other side of the window and shrugged his shoulders as if to say “Sorry bud, we’re closed.” Got that from the sign, thanks. But since I figured I was here, he was there, I was one twist of a wrist on a latch lock from achieving my objective. So I decided to sweeten the deal. I opened my wallet and pulled out a bundle of twenties. As a married man with children it is not often I actually have cash in my wallet. But today was my day!

I subtly waived the green at the employee through the window pointing to the display case which held $50 to $75 cakes. This would be a good sale to start the day for a store that averages $4 to $5 per cone. The employee approached the door. My victory was assured. Capitalism had triumphed and in a few minutes I would be bringing back an awesome chocolate chip cookie dough ice cream cake that would be the best sugar bomb we had had in the office in months.

As he stepped forward, however, he shrugged again, pointing to the sign with the hours of operation, and smirked as he walked away to chat with his other employees. Foiled! Commerce and the temptation of an above-average sale had not been enough.

Undaunted, I stuffed my twenties back into my wallet, drove to my local grocery store, and purchased a wonderful Carvel Ice Cream cake. Thank you Carvel! Always great. Available 24 hours a day, 7 days a week.

So how do I twist this morning’s mini-adventure into a business lesson you can use in your business?

1. Your Business is Not Irreplaceable
We have a saying around here that has guided us since day one: answer the phone or someone else will. What does this mean? Quite simply that you must recognize that if you do not answer the proverbial phone your competitors will. With the rise of the Internet and information as a whole now, more than ever, your prospective consumers have choices. Within a few keystrokes on their iPhone they can locate competing services that, if yours are not available, they can use to replace you. Recognizing this you must answer your phone. You must open your store. You must be prepared to offer them what they need when they need it. If not, you’re just a couple of keystrokes away from being a memory.

How do I know? Let’s look at this morning’s example. Where did I get my ice cream cake? From the place I wanted to buy it from? Or the place I could buy it from? Answer the phone! Make the sale.

2. Go Above and Beyond
Many of you may be skeptics. Many may blame me for going out at the last minute to secure our sugar bomb. You all would be right. But at the end of the day I had money and a need to purchase and that is all that should matter when we are talking about a transaction for goods and services. What kept the original store from a good transaction? Simple. A failure to go above and beyond. Specifically, turning a latch and letting a customer in a scant 10 minutes before opening.

Around here every interviewee is given a series of questions to illicit how they would respond to these types of scenarios. The scenario typically begins with an ordinary customer calling in during normal work hours. If that customer states they can only complete the order if you can call them back at 6:00 p.m. what do you do? What if your normal workday ends at 5:00 p.m.? What if you had a dinner planned with a friend at 6:00 p.m.? What happens if you had tickets to the 2012-2013 National Championship Football Game matching the Florida Gators against USC? What would you do? You get the point. Around here we want only people who will go above and beyond or figure out ways to do so.

If one of our employees would have been working the ice cream cake store this morning I would have been stunned if they did not open the door. But let’s assume, just for argument’s sake, some strange requirement like insurance coverage, fumigation, etc. precluded them from unlatching the door. There were a hundred other ways to handle this. For instance, unlatch the door, politely state we do not open for a few more minutes, but if you know what you would like I can have it ready when we open. They could have offered me a discount. Offered to take down my credit card information and have it delivered (recall, there were several of them just standing around holding the floor in place). Anything but what they did would have been better.

In short, even if they were closed and I was admittedly early they still could have gone above and beyond. They didn’t. In return, they lost a sale and I was reminded how easy it is to get one of the competitor’s products. Did I mention how good the Carvel cake was? By the way, it was half the price of the other place that wouldn’t sell me their cake. Think I’m going back?


http://www.inc.com/matthew-swyers/why-your-customers-will-leave-for-your-competition.html

2/28/12

5 Questions Every Customer Asks

All customers ask the same questions--of themselves & of you--in this exact order. If you want to sell more, be prepared to answer them.

Whenever confronted with somebody who wants to sell them something, all customers ask five questions, in this order. If the answer to all of them is not a resounding "yes," a sale is not going to take place.

1. Do I want to do business with this person?
Within two seconds after you meet a customer, that customer has probably decided whether he is willing to buy from you. That's why first impressions, your appearance and your initial greeting are so important. Sometimes you have no control over the answer to this question, because the customer may have arbitrary rules that run to your disadvantage. (For example, I once didn't buy a suit because the sales clerk reminded me of my ex-wife's boyfriend. Not his fault, but there you are.) Still: Make sure you're controlling as many variables as you can.

2. Do I want to do business with the firm this person represents?
There are two possible scenarios.
  • If the customer is not yet familiar with your firm, it's up to you to position it correctly.
  • If the customer is familiar with your firm, then you've either got a good reputation (in which case you've got a leg up), a bad reputation (you've got to start with damage control) or a mediocre reputation–in which case, you're back to positioning your firm to your advantage.

3. Do I want and need what this person is selling?
Through the conversation with the customer, you will discover needs (and requirements) that match your offering. The biggest mistake at this stage is being too pushy. Remember the truism: "Customers like buying things, but hate to be sold things." Finding out that the customer does not need what you've got is just as big a victory as discovering the need.


4. Does the price and value meet my expectations?
The customer has recognized the need, but is assessing whether or not what you're selling is affordable–and, if affordable, worth the money. This entails weighing that need against the panoply of other demands that are vying for attention and money. The customer may want (or have) competitive information that puts the price of your offering into context.


5. Is this the right time to buy?
A customer can be completely ready to buy and yet still feel that it's not the right time. She may believe that holding out will result in a discount, or that another product will come along that makes your current offering obsolete. It's this last question, and its potential to block a sale, that causes companies to offer "limited time offers."


Order Matters
What's important about these questions isn't so much that the customer asks them, but that they're asked in that exact order. If you answer them in the wrong order, you'll end up making the sale less likely.

For example, suppose you open a conversation with a new customer by saying: "This is a limited time offer!" In most cases, the customer will either shrug or simply become annoyed, because the customer has not yet decided whether he wants to do business with you, or whether he wants what you're offering anyway.


http://www.inc.com/geoffrey-james/5-questions-every-customer-asks.html

2/23/12

How to Build Your Dream Board of Advisors

Sometimes it really does pay to play the field before settling down. To see what's out there, who you click with, and which relationships prove the most beneficial. And ditch the idea of a "type." When it comes to relations with advisors—just as in love—we've found you'll only limit your opportunities that way. It's far better to spread a wide net.

Look around the table at a Blu advisory board meeting and what you'll see is the result of our own "dating" process. It's comprised of died-in-the-wool environmentalists, technology experts, educators, and business people. Our board reflects a lot of the same qualities a college admissions officer seeks in an applicant: well rounded, passionate, and dedicated. Above all, we set out to create a diverse group made up of people who are in tune with our company's ethos. So we shopped around.

Faced with the question of how to set about identifying and wooing people who will make a real difference on our board, we worked to establish relationships first. We dated around before committing, inviting prospective members to get an inside look at what we do, to visit our factory, to meet our team. We thought carefully about benefits, formalizing the process of joining the advisory board, and emphasizing the deep involvement we were looking for from every member. And then it was time to make the first move—to ask some of these smart, energetic people to give us a try.

We did not ask all those with whom we built successful relationships to join us, however. We all know that not every partnership that has that "spark" can go the distance. Keeping in mind our mission to build a diverse and vibrant group, we extended invitations only to those we deemed a truly great fit.

But finding the right match is really only the beginning. You could select the perfect mix of advisors, but if the relationship isn't nurtured—in big and small ways—you're doing yourself, and your board, a disservice.

The key to long lasting board relationships? No surprise here. Communication.

Most people "get" the formal side of communicating with their board members. Board meetings, quarterly e-mails and the periodic snail mail communication, are of course invaluable. But the real key is consistency.

But like many young companies, we did not at first recognize a vital truth: that fostering a deep and continual feeling of involvement in the workings of the company is crucial to the success of the board (and, in turn, of the company). Once we started going beyond just sharing periodic, polished, “board-ready” materials with our advisors, and began including them in Blu's everyday successes we saw a more active and engaged group emerge.

It really can be the little things that matter. For example, now when we ring our office's "sale bell," signaling that a Blu Home has been sold, our advisors get a call, too. And thanks to the easy and genuine efforts of our CEO—for whom it is second nature to pick up the phone in a free moment to talk to one of our advisors about a possible sale, an upcoming event, or other goings-on around the company—our advisors are well aware that we care about and value them and their role.

Nurturing relationships this way creates a group of people who are not advisors in ceremonial name only, but who are trusted members of the company with a stake in its success. In other words, true partners.

Regardless of communication, some partners are naturally more active than others. At times we find our board operates on the 80/20 rule, with 20 percent of the members providing 80 percent of the relevant help for the company. But it is deeply gratifying to see the most active advisors take the company's mission on as their own, truly becoming champions for Blu.

The original hope was that innovation and collaboration would grow more easily from the diverse mix of passionate personalities and perspectives we had put together. But the payoffs have been farther-reaching than we ever could have anticipated. Eschewing a board comprised of 100 percent hardcore "business" people in favor of a more "liberal-arts" approach, has lead to juicy and unexpected benefits, including new market opportunities and connections to funding.

One of our board members, selected for both his environmental expertise and his deep commitment to our mission, brought with him connections to regional conservation groups, which are looking toward judicious green development. A market opportunity was born. This taught us that choosing unique advisors who care about your company can make your business aware of and well positioned for valuable new business opportunities.

Similarly, we have seen again and again that the people who want to invest with and help grow a company are not only the top venture capitalists you might imagine, but also those who are connected to the "soul" of the company. When you reach out for dedicated advisors who are not necessarily contacts for investment, links to huge funding possibilities can be a happy—if surprising—byproduct. Take the expert in environmental policy and business that we pursued for his innovative ideas, who serendipitously pointed us to an opportunity for investment from a source we'd not known anything about (a personal connection of his). When an advisory board member feels deeply attached to the mission and ideals of a company and in turn brings this enthusiasm to his or her own network, the rewards can be huge.

To us, an effective board of advisors is an eclectic one that is allowed to share in the excitement of the growing company. In organizations that are fast finding their niche and picking up steam, the milestones along the way are opportunities for connecting and celebrating with the people you've chosen to bring into the company's most trusted inner circle. And in return, they will pay you back with ideas and enthusiasm that might move your company forward in astonishing, unforeseen ways.

http://www.inc.com/maura-mccarthy/build-your-dream-board-of-advisors.html

2/21/12

8 Qualities of Remarkable Employees

Great employees are reliable, dependable, proactive, diligent, great leaders and great followers... they possess a wide range of easily-defined—but hard to find—qualities.

A few hit the next level. Some employees are remarkable, possessing qualities that may not appear on performance appraisals but nonetheless make a major impact on performance.

Here are eight qualities of remarkable employees:

1. They ignore job descriptions. The smaller the company, the more important it is that employees can think on their feet, adapt quickly to shifting priorities, and do whatever it takes, regardless of role or position, to get things done.

When a key customer's project is in jeopardy, remarkable employees know without being told there's a problem and jump in without being asked—even if it's not their job.


2. They’re eccentric... The best employees are often a little different: quirky, sometimes irreverent, even delighted to be unusual. They seem slightly odd, but in a really good way. Unusual personalities shake things up, make work more fun, and transform a plain-vanilla group into a team with flair and flavor.

People who aren't afraid to be different naturally stretch boundaries and challenge the status quo, and they often come up with the best ideas.


3. But they know when to dial it back. An unusual personality is a lot of fun... until it isn't. When a major challenge pops up or a situation gets stressful, the best employees stop expressing their individuality and fit seamlessly into the team.

Remarkable employees know when to play and when to be serious; when to be irreverent and when to conform; and when to challenge and when to back off. It’s a tough balance to strike, but a rare few can walk that fine line with ease.


4. They publicly praise... Praise from a boss feels good. Praise from a peer feels awesome, especially when you look up to that person.

Remarkable employees recognize the contributions of others, especially in group settings where the impact of their words is even greater.


5. And they privately complain. We all want employees to bring issues forward, but some problems are better handled in private. Great employees often get more latitude to bring up controversial subjects in a group setting because their performance allows greater freedom.

Remarkable employees come to you before or after a meeting to discuss a sensitive issue, knowing that bringing it up in a group setting could set off a firestorm.


6. They speak when others won’t. Some employees are hesitant to speak up in meetings. Some are even hesitant to speak up privately.

An employee once asked me a question about potential layoffs. After the meeting I said to him, “Why did you ask about that? You already know what's going on.” He said, “I do, but a lot of other people don't, and they're afraid to ask. I thought it would help if they heard the answer from you.”

Remarkable employees have an innate feel for the issues and concerns of those around them, and step up to ask questions or raise important issues when others hesitate.


7. They like to prove others wrong. Self-motivation often springs from a desire to show that doubters are wrong. The kid without a college degree or the woman who was told she didn't have leadership potential often possess a burning desire to prove other people wrong.

Education, intelligence, talent, and skill are important, but drive is critical. Remarkable employees are driven by something deeper and more personal than just the desire to do a good job.


8. They’re always fiddling. Some people are rarely satisfied (I mean that in a good way) and are constantly tinkering with something: Reworking a timeline, adjusting a process, tweaking a workflow.

Great employees follow processes. Remarkable employees find ways to make those processes even better, not only because they are expected to… but because they just can't help it.

http://www.inc.com/jeff-haden/the-8-qualities-of-remarkable-employees.html

2/18/12

10 Toughest Interview Questions: Answered

1. Why Should I Hire You?
The most overlooked question is also the one most candidates are unprepared to answer. This is often because job applicants don't do their homework on the position. Your job is to illustrate why you are the most qualified candidate. Review the job description and qualifications very closely to identify the skills and knowledge that are critical to the position, then identify experiences from your past that demonstrate those skills and knowledge.

2. Why Is There A Gap In Your Work History? 
Employers understand that people lose their jobs and it's not always easy to find a new one fast. When answering this question, list activities you've been doing during any period of unemployment. Freelance projects, volunteer work or taking care of family members all let the interviewer know that time off was spent productively.

3. Tell Me One Thing You Would Change About Your Last Job

Beware over sharing or making disparaging comments about former coworkers or supervisors, as you might be burning bridges. But an additional trouble point in answering this query is showing yourself to be someone who can't vocalize their problems as they arise. Why didn't you correct the issue at the time? Be prepared with an answer that doesn't criticize a colleague or paint you in an unflattering light. A safe scapegoat? Outdated technology.

4. Tell Me About Yourself

People tend to meander through their whole resumes and mention personal or irrelevant information in answering--a serious no-no. Keep your answer to a minute or two at most. Cover four topics: early years, education, work history, and recent career experience. Emphasize this last subject. Remember that this is likely to be a warm-up question. Don't waste your best points on it. And keep it clean--no weekend activities should be mentioned.

5. Explain A Complex Database To Your Eight-Year-Old Nephew

Explaining public relations, explaining mortgages, explaining just about anything in terms an eight-year-old can understand shows the interviewer you have solid and adaptable understanding of what it is they do. Do your homework, know the industry and be well-versed.

6. What Would The Person Who Likes You Least In The World Say About You?

Highlight an aspect of your personality that could initially seem negative, but is ultimately a positive. An example? Impatience. Used incorrectly this can be bad in a workplace. But stressing timeliness and always driving home deadlines can build your esteem as a leader. And that's a great thing to show off in an interview.

7. Tell Me About A Time When Old Solutions Didn't Work

The interviewer is trying to identify how knowledgeable you are in today's work place and what new creative ideas you have to solving problems. You may want to explore new technology or methods within your industry to be prepared for. Twitter-phobes, get tweeting. Stat.

8. What's The Biggest Risk You've Ever Taken?

Some roles require a high degree of tenacity and the ability to pick oneself up after getting knocked down. Providing examples of your willingness to take risks shows both your ability to fail and rebound, but also your ability to make risky or controversial moves that succeed.

9. Have You Ever Had A Supervisor Challenge A Decision?

Interviewers are looking for an answer that shows humility--??and the ability to take direction. The anecdote should be telling, but it's the lesson learned, not the situation, that could land you the job.

10. Have You Ever Had A Supervisor Challenge A Decision?

Interviewers are looking for an answer that shows humility--and the ability to take direction. The anecdote should be telling, but it's the lesson learned, not the situation, that could land you the job.

Top Executive Recruiters Agree There Are Only Three True Job Interview Questions

The only three true job interview questions are:

1. Can you do the job?
 2. Will you love the job?
3. Can we tolerate working with you?

That’s it. Those three. Think back, every question you’ve ever posed to others or had asked of you in a job interview is a subset of a deeper in-depth follow-up to one of these three key questions. Each question potentially may be asked using different words, but every question, however it is phrased, is just a variation on one of these topics: Strengths, Motivation, and Fit.

Can You Do the Job? – Strengths
Executive Search firm Heidrick & Struggles CEO, Kevin Kelly explained to me that it’s not just about the technical skills, but also about leadership and interpersonal strengths. Technical skills help you climb the ladder. As you get there, managing up, down and across become more important.

You can’t tell by looking at a piece of paper what some of the strengths and weaknesses really are…We ask for specific examples of not only what’s been successful but what they’ve done that hasn’t gone well or a task they they’ve, quite frankly, failed at and how they learned from that experience and what they’d do different in a new scenario.

Not only is it important to look at the technical skill set they have…but also the strengths on what I call the EQ side of the equation in terms of getting along and dealing or interacting with people.

Will You Love the Job? -Motivation
Cornerstone International Group CEO, Bill Guy emphasizes the changing nature of motivation,

…younger employees do not wish to get paid merely for working hard—just the reverse: they will work hard because they enjoy their environment and the challenges associated with their work…. Executives who embrace this new management style are attracting and retaining better employees.

Can We Tolerate Working With You? – Fit
Continuing on with our conversation, Heidrick’s Kelly went on to explain the importance of cultural fit:

A lot of it is cultural fit and whether they are going to fit well into the organization… The perception is that when (senior leaders) come into the firm, a totally new environment, they know everything. And they could do little things such as send emails in a voicemail culture that tend to negatively snowball over time. Feedback or onboarding is critical. If you don’t get that feedback, you will get turnover later on.

He made the same point earlier in an interview with Smart Business, referencing Heidrick’s internal study of 20,000 searches.

40 percent of senior executives leave organizations or are fired or pushed out within 18 months. It’s not because they’re dumb; it’s because a lot of times culturally they may not fit in with the organization or it’s not clearly articulated to them as they joined.

Preparing for Interviews

If you’re the one doing the interviewing, get clear on what strengths, motivational and fit insights you’re looking for before you go into your interviews.

If you’re the one being interviewed, prepare by thinking through examples that illustrate your strengths, what motivates you about the organization and role you’re interviewing for, and the fit between your own preferences and the organization’s Behaviors, Relationships, Attitudes, Values, and Environment (BRAVE). But remember that interviews are exercises in solution selling. They are not about you.

Think of the interview process as a chance for you to show your ability to solve the organization and interviewer’s problem. That’s why you need to highlight strengths in the areas most important to the interviewers, talk about how you would be motivated by the role’s challenges, and discuss why you would be a BRAVE fit with the organization’s culture.

http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters-agree-there-are-only-three-key-job-interview-questions/

2/15/12

10 Things Bosses Never Tell Employees

Confessions you wish you could make to your team but can't.

There’s a lot you don’t know about your employees, especially the things your employees will never tell you.

There’s also a lot employees don’t know about you. Here are 10 things business owners wish they could say to employees:


I care about whether you like me. I want you to like me. When I come off like a hard-ass who doesn’t care about your opinion of me, it’s an act. My business is an extension of myself. I want you to like it. And me.


I don't think I know everything. A few people stepped in, without being asked, and made a huge difference in my professional life. I will always be grateful to them. I don’t offer you advice because I think I’m all knowing or all-powerful. I see something special in you, and I’m repaying the debt I owe to the people who helped me.


I think it’s great when you’re having fun. You don’t have to lower your voice and pretend to be working hard when I walk by. I know it’s possible to work hard and have a little fun at the same time. Before I got all serious, I used to work that way.

When you enjoy what you do, it makes me feel a little better about my company and myself. I get to feel like I’ve created something more than just a business.


I want to pay you more. I would love to be the employer of choice in the industry or the area. I can’t, mostly due to financial constraints but partly because the risks I’ve taken require a reasonable reward. If I go out of business tomorrow, you lose your job. That's terrible, I know. But I lose my business, my investment, my credit, my house… sometimes I lose everything.

Someday, when you start your business, I promise you’ll understand.


I want you to work here forever. Job-hopping may be a fact of business life, but as an owner it’s a fact I hate. I don’t see you as a disposable part. When you leave, it hurts. A part of me feels like I’ve failed.

I want to own the kind of business people hope to retire from.


Sales don’t appear by magic. I know you despise filling certain types of orders. They’re aggravating, they cause you to fall behind… they’re a pain. You wish we would sell other work. Unfortunately (from your point of view at least) sometimes the orders that take the most time are actually the most profitable.

And even if they aren’t, sometimes those orders are the only thing we can sell.

Sometimes I even take terrible work because it's the only way to keep the lights on.


I would love to turn you loose. You can't stand to be micromanaged. That's good because I hate micromanaging. But freedom is earned, not given. Show me you can fly on your own and I’ll gladly focus on something or someone else.

In fact, if you feel I’m micromanaging you, step forward. Say, “Jeff, I can tell you don’t quite trust me to handle this well. I understand, so I’m going to prove you can trust me.”

Do it and I'll get off your back and respect you even more.


I notice when others don’t pull their weight. I’m not blind. But I won’t discipline those individuals in front of you. No employees, no matter how poorly they perform, loses their right to confidentiality and privacy.

And sometimes I won’t discipline them at all, because occasionally more is going on than you know. You wouldn’t realize that, though, because oftentimes…


There are things I just can’t tell you. Even though I would love to, and even though you and I have become friends.


Ownership is the smorgasbord of insecurity. I worry about sales. I worry about costs. I worry about facilities and employees and vendors and customers and… you name it, I worry about it.

So occasionally I’m snappy. Occasionally I’m distracted. Occasionally I’m tense and irritable and short-tempered. It’s not your fault. I’m just worried.

More than anything, I’m worried about whether I can fulfill the trust you placed in me as your employer.

Where's the Boss? Trapped in a Meeting

What do chief executives do all day?

It really is what it seems: They spend about a third of their work time in meetings.

That is one of the central findings of a team of scholars from London School of Economics and Harvard Business School, who have burrowed into the day-to-day schedules of more than 500 CEOs from around the world with hopes of determining exactly how they organize their time—and how that affects the performance and management of their firms.

Their study—known as the Executive Time Use Project—incorporates time logs kept by CEOs' personal assistants, who tracked activities lasting more than 15 minutes during a single week selected by the researchers. The project, which is ongoing, so far has collected data from three different studies of CEOs from around the world.

In one sample of 65 CEOs, executives spent roughly 18 hours of a 55-hour workweek in meetings, more than three hours on calls and five hours in business meals, on average. Some of the remaining time was spent traveling, in personal activity, such as exercise or lunches with spouses, or in short activities, such as quick calls, that weren't recorded by CEOs' assistants. Working alone averaged just six hours weekly.

The more direct reports a CEO had correlated with more, and longer, internal meetings, the researchers found. Rather than foisting off responsibilities to other managers, CEOs with more direct reports may be more hands-on and involved in internal operations, they said.

But not all direct reports are equal. In companies that incorporated a finance chief or operating chief into the corporate hierarchy, the CEOs' time in meetings was reduced by about five-and-a-half hours a week, on average, the researchers found.

Even if a CEO has a lot of direct reports, "the effect of the CFO or COO is stronger," and may help reduce a CEO's time spent in internal meetings, says Harvard Business School's Raffaella Sadun, a co-author of the project. The other researchers were Oriana Bandiera and Andrea Prat, of the London School of Economics and Julie Wulf of Harvard Business School. Their preliminary findings were just published in a Harvard Business School paper.

The researchers said they weren't surprised by the amount of time spent in meetings, since one of the roles of a CEO is to manage employees and meet with customers and consultants.

A busy meeting schedule—often conducted virtually in global companies—can indicate that executives are engaged with their companies and close to their managers and clients. Still, CEOs say they pine for more solo time to think and strategize.

Rory Cowan, CEO of Lionbridge Technologies Inc., a Waltham, Mass., technology-services firm with about 4,500 employees, says he is constantly communicating with staff and clients. "I don't know when I'm not in a meeting," he says.

Instead of spending a lot of time in long face-to-face meetings, however, Mr. Cowan spends more time "doing frequent iterative touches," either in person or via text messages, instant messaging and video chat—sometimes with "four or five windows open concurrently."

As a result, his meetings rarely last more than 15 minutes, he says.

Lars Dalgaard, CEO of SuccessFactors Inc., a human resources software firm, says he spends about a third of his work time, at most, in formal meetings.

"While you are sitting in a meeting, your competition is getting stuff done," he says. (Software firm SAP AG recently announced that it was acquiring SuccessFactors.)

NV "Tiger" Tyagarajan, president and CEO of Genpact Ltd., a technology-management firm, recently analyzed his time use to make sure he was spending enough time meeting with clients. He determined he was. But he does wish for more time to "sit back and think," he says, or simply to bounce around ideas "without a fixed meeting or a fixed agenda."

Mr. Dalgaard says he tries to dedicate as much as 25% of his week to thinking by making time on flights or blocking out time on his schedule—occasionally retreating to a quiet room or driving on the highway to let ideas crystallize.

Likewise, Mr. Cowan says that he tries to "build a big fence" around his first work hour in the morning at 7 a.m. to clear his thoughts, catch up on reading and manage email.

In contrast, Jon Oringer, CEO of New York based stock-photo provider Shutterstock Images LLC, doesn't seem to lack "alone time." He is rarely on the phone and averages about three meetings a day mostly lasting about 30 minutes, with some going up to 90 minutes.

The rest of the time he is usually scoping out his competition on blogs like TechCrunch, monitoring Web traffic and Twitter feeds and working on his own pet projects.

He is in the office from about 9:30 a.m. to 4 p.m., but says he works a lot from home, even during weekends.

"It doesn't feel like I work when I'm working," Mr. Oringer said. "It's my thing."

Executives' assessment of how they spent their time differed from the actual records, as noted by their calendars and personal assistants, researchers found.

When top executives compare their top priorities to their time use, "they are usually surprised about the mismatch," says Robert Steven Kaplan, a professor of management practice at Harvard Business School.

He recommends executives substitute the word 'money' for 'time' when deciding how to schedule their week. "With money... you'd be more careful and judicious about it. If someone asked you for some, you'd be more likely to say no," says Mr. Kaplan.

The researchers' global study involved both private and public companies from many countries; they didn't determine whether executive time use correlated with a firm's performance.

In another sample of 94 Italian CEOs, the researchers found that the way an executive budgets his or her time strongly correlated with a firm's profitability and productivity, measured as revenue per employee.

In the Italian sample, the key to a company's performance was with whom CEOs met. Meeting with external figures didn't help a firm's productivity, they found. Better performance came from more internal meetings, they found.


http://finance.yahoo.com/news/where-s-the-boss--trapped-in-a-meeting.html

2/2/12

The 8 Things Your Employees Need Most

Forget about raises and better benefits. Those are important -- but this is what your staff really wants.

Pay is important. But pay only goes so far.

Getting a raise is like buying a bigger house; soon, more becomes the new normal.

Higher wages won’t cause employees to automatically perform at a higher level. Commitment, work ethic, and motivation are not based on pay.

To truly care about your business, your employees need these eight things—and they need them from you:


1. Freedom. Best practices can create excellence, but every task doesn't deserve a best practice or a micro-managed approach. (Yes, even you, fast food industry.)

Autonomy and latitude breed engagement and satisfaction. Latitude also breeds innovation. Even manufacturing and heavily process-oriented positions have room for different approaches.

Whenever possible, give your employees the freedom to work they way they work best.

2. Targets. Goals are fun. Everyone—yes, even you—is at least a little competitive, if only with themselves. Targets create a sense of purpose and add a little meaning to even the most repetitive tasks.

Without a goal to shoot for, work is just work. And work sucks.

3. Mission. We all like to feel a part of something bigger. Striving to be worthy of words like "best" or "largest" or "fastest" or "highest quality" provides a sense of purpose.

Let employees know what you want to achieve, for your business, for customers, and even your community. And if you can, let them create a few missions of their own.

Caring starts with knowing what to care about—and why.

4. Expectations. While every job should include some degree of latitude, every job needs basic expectations regarding the way specific situations should be handled. Criticize an employee for expediting shipping today, even though last week that was the standard procedure if on-time delivery was in jeopardy, and you lose that employee.

Few things are more stressful than not knowing what your boss expects from one minute to the next.

When standards change make sure you communicate those changes first. When you can't, explain why this particular situation is different, and why you made the decision you made.


5. Input. Everyone wants to offer suggestions and ideas. Deny employees the opportunity to make suggestions, or shoot their ideas down without consideration, and you create robots.

Robots don't care.

Make it easy for employees to offer suggestions. When an idea doesn't have merit, take the time to explain why. You can't implement every idea, but you can always make employees feel valued for their ideas.


6. Connection. Employees don’t want to work for a paycheck; they want to work with and for people.

A kind word, a short discussion about family, a brief check-in to see if they need anything... those individual moments are much more important than meetings or formal evaluations.


7. Consistency. Most people can deal with a boss who is demanding and quick to criticize... as long as he or she treats every employee the same. (Think of it as the Tom Coughlin effect.)

While you should treat each employee differently, you must treat each employee fairly. (There's a big difference.)

The key to maintaining consistency is to communicate. The more employees understand why a decision was made the less likely they are to assume favoritism or unfair treatment.


8. Future. Every job should have the potential to lead to something more, either within or outside your company.

For example, I worked at a manufacturing plant while I was in college. I had no real future with the company. Everyone understood I would only be there until I graduated.

One day my boss said, "Let me show you how we set up our production board."

I raised an eyebrow; why show me? He said, "Even though it won’t be here, some day, somewhere, you'll be in charge of production. You might as well start learning now."

Take the time to develop employees for jobs they someday hope to fill—even if those positions are outside your company. (How will you know what they hope to do? Try asking.)

Employees will care about your business when you care about them first.

10 Steps to Teaching Your Kids to Become Entrepreneurs

What business owner doesn’t wish similar entrepreneurial success for their children, whether they have hopes to pass on the family business one day or can see their child creating their own. Duane Spires, a national motivational speaker and the CEO of Extreme Youth Sports (EYS) in Tampa hosts after school programs and summer camps that teach children ages five and up how to become leaders, develop confidence, and learn how to create successful lives through sports training and entrepreneurial education. Here are his steps to teaching your children to become budding entrepreneurs.

1. Goal setting is vital for future success
Teaching your children how to set and accomplish their goals is a fun and exciting activity! Did you know that written goals are over 80 percent more likely to be achieved? Imagine the possibilities!
How to teach: Ask your children to define and write down their top 10 goals and then choose the one goal that would make the biggest positive impact in their life. That goal should be their main focus. Next, write down the steps necessary to accomplish this exciting goal and encourage them to start taking action on those steps immediately.

2. Kids must learn how to recognize opportunities
Many people never meet their full potential because they fail to recognize opportunity. Teaching your children to seek out opportunities and take action on them, will directly contribute to their level of future success.
How to teach: Praise your children for pointing out small problems or setbacks in their lives that cause them distress such as: soggy sandwiches at lunchtime or not being able to reach items on a high shelf. Brainstorm solutions on how to resolve their troubles. This will teach them to focus on creating positive solutions, instead of focusing on the problem itself. This habit will allow them to create profitable ideas in their future businesses.

3. Selling is involved in every part of life
This one ability will last a lifetime because it is applied to all types of businesses and careers. From selling products and services to customers, to raising capital from investors, this skill is vital to the success of any business.
How to teach: Encourage your children to start with small projects like selling their old toys, starting a lemonade stand, or selling handmade goods. Let them price their products, sell to customers, and facilitate the transactions when sales are made.

4. Financial literacy is a must
This is one area that we all could use help with. Teaching children about money at an early age will instill a financial foundation that schools often fail to teach.
How to teach: Give your children the opportunity to earn their own money through chores, their own small business, and helping you in your business. Teach them about paying themselves first and then giving back. Educate them about investing and how their money could be used to create more money in the future. Help them set up a bank account and learn about how to budget their income.

5. Inspiring creativity will build marketing skills
Teaching kids about marketing is a great way to prepare them to attract customers to their future business. As you know, without customers, even the greatest business will fail. This is a very beneficial skill to learn while young.
How to teach: Motivate your children to start observing marketing materials like billboards, promotional banners in front of businesses, printed advertisements in magazines, and television/radio commercials. Ask them what catches their attention about the message and also quiz them on how to identify things like: the headline, subheadline, and “call to action.” Encourage them to create their own marketing materials for their business ideas.

6. Schools are wrong about FAILURE
In school we were all taught that failure is bad. In the entrepreneurial arena, failure can be a great thing if a positive lesson is learned. Napoleon Hill, author of Think And Grow Rich, states that, “Every failure carries with it a seed of equal or greater benefit.”
Allowing your children to fail will force them to create new ways to accomplish their goals and learn from their mistakes. This will lead to confident children who know how to persevere when times are tough.
How to teach: This lesson is simple. When your children fail, don’t punish, but instead discuss what factors lead to the failure and brainstorm ways to prevent it from happening again in the future. Always seek to find the “learning lesson” in each adversity and encourage your children to NEVER give up.

7. Effective communication improves all relationships
Most children today are terrible at face-to-face and telephone communication because of the popularity of social media and text messaging. Successful businesses require that people actually speak to one another. Teaching your children to communicate effectively will provide them with the winning edge in business and in their personal relationships.
How to teach: First, lead by example. Teach your children to be polite and respectful. Most importantly, practice maintaining eye contact when speaking in person. When using the telephone, teach your children to speak slowly and clearly. A bonus activity would be to practice communicating to your children with e-mails. Do not allow them to abbreviate words and phrases, but instead, write grammatically correct sentences that flow together and convey a complete message.

8. The art of giving back creates happiness
Why start a business if it doesn’t support a greater cause? It is important for your children to develop the characteristic of helping others. This attribute will allow your children to stay humble during periods of great success and it will give them the insight that a successful business provides benefits to more than just it’s owner. People that contribute to the success of others live happy and content lives.
How to teach: When brainstorming business ideas with your children, ask them to choose a charity or special cause to support with a portion of the income that they generate. Explain the concept that all great businesses contribute to improving the lives of other people.

9. Independence creates confidence
Wouldn’t you love to have independent and successful children? Of course! The entrepreneurial mindset causes kids to depend on themselves for their own success, which leads to well-rounded adults and future leaders.
How to teach: The next time your children ask for money to buy their favorite toy, this is your opportunity to ask them to brainstorm ways to create the money through entrepreneurship. This will inspire creative thinking and it will cause the entrepreneurial juices to flow.

10. Get the advantage by becoming a leader now
Children are taught in school to go with the flow and follow the rules. They are programmed to learn and memorize facts instead of becoming independent thinkers. Entrepreneurship forces children to think “outside of the box,” create unique solutions, and lead others. This will make your children leaders at an early age, and it will result in more income, opportunities, and self-confidence, in their lives.
How to teach: Give your children the opportunity to lead their friends in fun activities such as: Outdoor sports, book clubs, music practice, and small business projects. You can also encourage them to propose toasts and small speeches at family dinners and birthday parties to give them experience in public speaking!

http://www.inc.com/ss/duane-squires/10-steps-teaching-your-kids-become-entrepreneurs

1/31/12

Know Thy Enemy, Befriend Rivals

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together.

Here's a truth:  At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.

I scan Crunchbase, study websites, and download mobile apps. I troll shamelessly for gossip about our rivals' executive teams and star players.  And occasionally—when I'm really on my game—I hit pay dirt and obtain a competitor's proposal to a client. And when that happens, our team goes to work.  We dissect it for valuable bits of information about our opponents' pricing models, positioning, and capabilities.  And it's this information that allows us to accelerate our innovation, understand where our competitors are strong—and determine how we can exploit their weaknesses. 
For instance, from one proposal we learned that our flat-fee model was being devalued by another company's "cost-per-engagement" pricing. We created a strategy to counter that objection with clients and prospects. And a few years ago, we got the inside scoop on a new opponent's practice of throwing in-home product-distribution parties for marketers and got ahead of market by developing the next evolution of the concept.

We're also interested in information about our competitors' processes.  For a while, one rival company responded to email queries by tersely exclaiming that they only accepted clients who had a minimum of $1 million to spend.  Hey, we were happy to accept those that 'just missed' that criteria.  In another case, a company that tracks social influence positioned itself as a competitor to us—but inside information proved that their engineering-first culture could be perceived as unfriendly to clients.  Our awareness of that issue was the foundation for a very lucrative partnership discussion.

Sun Tsu said it best:  "…know thy enemy."  As a strategy, this means more than the collection and dissection of as much information on your competitors as possible.  Alongside minor cloak-and-dagger data gathering, you should also be developing real, personal relationships with people at all levels of your competitor's businesses.  Just as much value—possibly even more—can come from a direct relationship.  Why not identify and tackle common challenges and goals? Growing an industry is often about the sum of its parts. With a rival, you might create standards or align to compete against a regulation. Heck, you may even partner to win a big client.

And if you're leading an organization and aren't similarly fixated on both knowledge-gathering strategies, you are putting your company at great risk.
I wasn't always so obsessed. At one time, I thought BzzAgent was untouchable. I believed we could always stay one step ahead of the competition.  I was convinced that what we did was often right and what our rivals did was often wrong.  Of course we would continue to evolve and they would remain static.  But I was wrong.
Many a corporate pundit will tell you to just focus on your own business. Don't get distracted by the competition, they will say. In our case, we were so focused on ourselves that we failed to look up in time to see how things had evolved.   We were the first entrant into the space in 2001, and for many years we were considered the only game in town.  We didn't have to outpitch anyone.  We just had to be us.  When competitors finally showed up around 2005, we mocked the fact that they weren't nearly as knowledgeable as we were.  We were confident they lacked our experience.  We thought their variations on our model wouldn't significantly impact us.  But by 2008, we found ourselves losing more projects than we were winning.  Competitors had learned how to pitch against us.  Their innovations weren't to be mocked; they were to be admired.

I realize now that this happened because competition is different today than it was just a few decades ago.  Business in general is moving much faster and ideas can be replicated on the cheap.  Competitors—and even companies not yet in your space—will adapt and learn and find ways to become better than you.  They are nimble and they will adapt.  And while they may falter, it's a much better bet to figure they probably won't.  Competitors are often smarter than you think they are, and if you turn a blind eye to them—or even blink for a moment—they're going to eat your lunch.  If you care at all about the organization you're leading, gathering significant information about your competitors isn't useful.  It's not something that might be worth your time.  It's something you must do.

At Smarterer, a Google-backed startup where I'm executive chair, we watched as Gild, a company that had been only tangentially related to us, deployed an almost-exact replica of our solution, which gives people a score based on how adept they are at things like Excel and PHP and Photoshop.  While initial reactions included hand-wringing and disappointment at being imitated so closely, we eventually settled on a valuable realization: There is no longer first-mover advantage.  This has been replaced by an ability-to-adapt advantage.   For those who are willing to gather as much information as possible, react, and innovate ahead of rapid market shifts, success will be inevitable.  For those who fail to pay attention to everything happening around them, getting overtaken is the only possible outcome.   Yes, it's still true that if you have a good idea, at least 10 other people are doing the same thing—but now they're watching you as closely as you should be watching them.

But you shouldn't consider your competition the evil enemy.  They exist for the very same reason you do, and in most cases rising tides do in fact lift all boats. When it came time to sell BzzAgent (we were acquired by Tesco in July 2011), we had a number of direct competitors that became potential suitors, solely because we had shared a beer at one point or worked together on authoring an ethical code for the industry.  You might not end up as BFFs, but having a competitor as a "frenemy" can be incredibly valuable.
How do you get there? The route to a competitor relationship begins simply: Pick up the phone and call them.   Don't wait; just do it.  Or actively seek out your competitors at a conference and introduce yourself.  Let them know what you admire about them and offer to share an ingredient in your "secret sauce."  Follow up and follow through. Send holiday cards; share client stories.  This will break down the barriers that hamper your ability to learn from others and grow your business.  The information you gather will be a critical asset that will help you stay ahead in your industry.

And if a frenemy asks, don't lie.  You can say, "Yes, we do have copies of your proposals. Know what? I'll send you one of mine. After all, maybe we can learn something from one another."

http://www.inc.com/dave-balter/start-up-strategy-know-thy-enemy-befriend-rivals.html

I Broke These 6 Business Rules. Why You Should, Too.

I may be a rule-follower by nature. But when it comes to my own company, I've learned when to color outside the lines.

I am not a risk taker. Even as a child, I always did what teachers told me to do and listened to my parents -- well, most of the time. Through college and the early part of my career at technology companies, I followed a linear and predictable path to get to the next level of management, the next promotion, the next raise.

But then I started my own business. That’s when everything changed. No risk meant no reward. I learned that sometimes, the standard rules don’t apply. Especially these:

1. Never Work With Friends and Family.
The first two people I hired were my sister and my best friend’s sister. Why? My sister Lori is the most detail-oriented person I know, and Michelle was Nordstrom-trained on customer service. It’s been 15 years, and they are still with my company, kicking butt and keeping me sane. Sure, we’ve had a few disagreements, but Lori and Michelle have always been extremely committed to our success and respectful of my role as leader. We trust each other and discuss parenting tips as easily as project updates.

2. Get an MBA.
As we’ve learned from Steve Jobs, Walt Disney and Mark Zuckerberg, having an advanced business degree is not required for successful entrepreneurship. Leverage smart people, trust your instincts and just get out there. I gained tremendous insight by joining an angel investment group to see how other entrepreneurs positioned and marketed their companies. Professional organizations in my industry led me to successful owners whom I still tap for advice. And a CEO organization called Vistage gives me access to a braintrust of experts on any business matter.

3. Sales is the Key to Success.
As the business owner, I was the primary rainmaker for years. Unfortunately, I sucked at sales. I hate asking for money. So I hired professional salespeople, and they all failed miserably. Now I understand that my customers hate being sold as much as I hate selling. They really just want someone who will share a cup of coffee and understand their pain, then come up with a solution that doesn’t require even more work. That’s all.

4. You’ve Gotta Get a Plan.
For years, our team didn’t have any formal business plan, just a revenue target and a few key objectives. Of course, like a map-less Magellan, you can waste time and resources. You can even fail to notice when you do reach your goal. But spending weeks discussing and writing a comprehensive plan that few will follow isn’t productive either. Our started simple, and it’s staying that way: One page with an annual revenue target and theme agreed upon by the entire team, followed by one or two major initiatives for each person per quarter. That’s it. When the tech market dipped in 2009, our “plan” allowed us to quickly shift gears. We eased up on major account sales and made a major investment in social media. In the end, that’s what moved our recovery along.

5. Diversify Your Client Base.
Really, we’ve tried for years. But when an industry giant is your largest client and managers tell colleagues in other departments about you, who’s to complain? Word-of-mouth marketing is always a gift. Sure, we’ve worked with many other large clients, and plenty of small clients too, but our largest client is the one that keeps us in business. We work hard to earn their business again every day.

6. Never Work for Free.
There are still rare occasions when we give away our services. Actually, it’s how we started this business--by connecting friends who needed marketing and PR help with friends who provided exactly that expertise. After two years we knew there was a true business opportunity. And while we do have rent, payroll, insurance, taxes and other overhead costs now, there are times when we can’t resist supporting a non-profit organization or an especially close friend.

I may still be a rule-follower at heart. I still use my turn signals and wait patiently in lines. But one of the most exciting things about being an entrepreneur is being creative and discovering what works best, even if it goes against what others recommend. That’s the beauty of being your own boss.

http://www.inc.com/rene-siegel/i-broke-these-six-business-rules-why-you-should-too.html

8 Ways to Build Customer Loyalty

Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition.

Customer loyalty is the key to profitability. The reason is simple. It costs more–geometrically more–to acquire a new customer than to keep a current one.

Without customer loyalty, customers leave. Then you can end up sacrificing as much as a third of your sales year just to get your numbers back to where they were the previous year. Ouch.

With that in mind, did you ever wonder how top salespeople keep their customers so loyal? It's not because they have great products or they're good at schmoozing. The secret to customer loyalty lies in putting the interests of the customer ahead of your own. It's really that simple.

Here are eight rules for making this happen:
1. Have a sales philosophy that emphasizes relationship building.
2. Define a unique niche and become the customer's expert on it.
3. Help the customer build the customer's own business.
4. Translate what you offer into the customer's business results.
5. Value the relationship more than making your quota.
6. Think end-of-time friendships, not end-of-month totals.
7. Achieve a perfect job of delivering what you've promised.
8. Provide absolutely impeccable service after the sale.

The above is based on a conversation I had with amazing sales mega-guru Jeff Gitomer. I love his stuff and I featured some of his ideas in my recently published book.

http://www.inc.com/geoffrey-james/8-ways-to-build-customer-loyalty.html

1/30/12

Who Are Your A-list Customers?

Which customers should you be rolling out the red carpet for? Follow these three steps to identify the customers and prospects worth nurturing.

Attention this time of year turns to the Golden Globes, Oscars, and A-list celebrities. It got us thinking about our own A-list customers–the companies we would love to have as large and active clients.

Each business has, or should have, an A list of its most valuable customers and prospects, but also a B, C, and D list. But too often, companies, especially growing companies, lack focus and cast a wide net to attract new customers. They end up spending valuable time and resources on C- and D-list prospects and miss opportunities to cement long-term relationships with their A-list customers, who not only bring valuable business but also provide important endorsements to their friends and business colleagues.

It’s worth spending time as a management team to develop your own A list. We recently did just that, using a simple, three-step process that has given our team renewed focus on the customers that will drive our business in the long term.

1. Define the key drivers of long-term customer value.
 What makes a customer more or less valuable to your business? Is it their size, their ability to spend, or their past behavior or relationship with your company? Are there specific demographics that link to customer value? In our business, where we work with management teams to make growth companies more valuable, we created a “mindset” criterion as one of the characteristics that make a customer valuable. Define the three to five drivers of value for your business.

2. Create a comprehensive list of customers and prospects.
While most companies try to maintain a robust customer pipeline, we find that many don’t proactively develop a “long list.” Instead, they create a partial list that is mostly reactive to customer or prospect inquiries. If you are broader in developing your long list, you’ll be better positioned to identify the most valuable customers and prospects in your market.

3. Develop a customer value scorecard.
Rank every customer on the long list across each of the value drivers you identified in Step 1. Keep it simple: a 0-3 scale will work for most businesses. For our “mindset” ranking, we gave management teams that were open to innovative, strategic and fact-based thinking a three (most attractive), while those that made snap, erratic judgments were given a zero. Take the average of the scores across your criteria to develop a “value score” for each customer.

The goal is to develop four to five branches of customers: A-list (highest average score), B-list, and so on. Precise scores are not as important as knowing which customers are more or less valuable than others. Shoot for an equal number of customers in each bucket, although you may find there are natural “breaks” of customers that are clearly above or below the adjoining groups.

By investing the majority of time and resources to your newly defined A-list clients and prospects, you’re likely to have more success developing valuable, long-term relationships–relationships that should pay off for years to come.

http://www.inc.com/karl-and-bill/who-are-your-a-list-customers.html

1/21/12

You Can Win Customers for Life

Looking to build strong relationships with your clients? Master their personal styles.

At AnswerLab, one of my main missions is to provide amazing service to our customers. Zappos has pioneered the revolution of customer-focused businesses with its message to spread happiness. Countless business books advise us to learn what the customers want and simply give it to them. What they don't talk about is the importance of understanding the customer's personal style and communication preferences in order to do that. Without that, how do you earn the customer's trust?

Why care about customer style?

Our personal styles govern a great deal about how we react in situations, communicate with one another, and make decisions. Each of us perceives the world around us differently. Our willingness to fulfill a request may increase or decrease simply due to the way in which a request is delivered. Provide too much information, and a client may not respond at all. Provide too little information, and a client may lose trust. How do you know how much information to share? Start by understanding your customers' styles and how to tailor your interactions with them. To do so, you need a simple framework for knowing the minds of your customers.

Find a behavioral model

At AnswerLab, we use the "DiSC" behavioral model to understand personal styles. Many models have been developed (HBDI, Meyers-Briggs, 16PF, among others), but we've found DiSC to be the easiest to adopt, communicate, and observe in others. Every employee on our team receives a DiSC assessment within a month of joining the company. DiSC tells us what motivates us, what scares us, and how we behave in various situations. It also tells us a great deal about how we absorb and process information. Using this model allows us to:

1) Better anticipate customer needs
2) Develop deeper empathy for the customer perspective
3) Make the customer's personal style differences objective rather than subjective
4) Discuss differing perspectives with customers rationally instead of emotionally

The DiSC has four quadrants: dominance, influence, steadiness, and compliance. Each of us exhibits some combination of these behaviors. Once you learn the model and specifics of the quadrants, you can easily figure out how someone might fit in it, without ever seeing a formal professional assessment. That means you can quickly assess the style of customers and learn how to better communicate with them.

Apply the behavioral model
Once you know the model and how to identify behavioral traits in customers, you can develop a few simple communication norms. Some examples:

Let's get it done! This attitude is indicative of the "dominance" profile. If your customer is high in the dominance quadrant, she'll be extremely motivated to get things done. With these clients, you should be direct, offer alternatives, ensure she "wins," act quickly, and focus on issues. A slow response to this client will particularly frustrate her.

Let's get it right! This is the mindset of a customer who is high in the compliance quadrant. He is motivated to work within established rules, guidelines, and procedures to ensure accuracy and quality. When communicating with a "High C," be sure to listen carefully, be thorough, answer questions correctly, and use written supporting materials. Send one wrong piece of information and the customer will begin to lose trust in everything you do.

Let's be positive! This sounds like an "influence" profile. A customer who ranks high in the Influence quadrant often tries to persuade, promote, or influence others in a positive way. This kind of person is very focused on keeping others happy. When managing this type of customer, be sure to maintain a positive atmosphere, allow her to express herself, take time to chat and talk, focus on the big picture, and be enthusiastic. If you use a confrontational tone, she may retreat.

Let's do it as agreed! This is the "steadiness" profile. These customers tend to be cooperative, supportive, agreeable, and highly motivated to keep the status quo. When working with this someone like this, proceed in a logical order, ask specific questions to find out true needs, provide support, and remember fairness and justice. For this customer, changing process rapidly will make them feel uneasy.

Each style in the DiSC model has a preferred mode of interaction. Learn them, adopt them in your communication, and you'll earn customer trust and loyalty for life.

http://www.inc.com/amy-buckner-chowdhry/how-to-win-customers-for-life-master-personal-style.html

How to Excel at Anything

Hit a performance wall? Here are four ways to break through it.
 
You’re good.

You could be better.

Consider a skill you've developed: Business, sports, personal, anything. At first you were terrible.

Terrible is a great place to start because improving on terrible is easy. With a little practice you turned terrible into mediocre.

And you had fun, because improvement is fun.

Then with a lot more practice—practice that started to be a little less fun—you got even better.

Now you’re good. Maybe you’re even really good.

But you’re not great. And somewhere along the way you stopped improving, stopped having fun, and started to think you weren’t capable of being great.

Why did you stop improving and stop having fun? Hitting the wall wasn't due to a lack of effort, or willpower, or even talent. You stopped improving because of the way you applied your effort and willpower.

Say you’ve developed reasonable proficiency at a physical skill. Take golf. At first every swing of the club felt awkward, but you gradually found a groove. You started to think less. You quit thinking about your hips. You quit thinking about the height of your back swing. You quit thinking about what your wrists do in your follow-through.

You started thinking less because your skills became more automatic. In some ways that's a great sign: Automatic means you internalized a skill.

But automatic is also a bad sign. Anything you do automatically, without thinking, is really hard to adjust. To get better you must find ways to force yourself to adapt and modify what you already do well.

Here are four ways to force yourself to adapt—and in the process rediscover the joy of improving:

Go fast. Force yourself to perform a task more quickly. You’ll make mistakes; probably lots of them. Don't get frustrated. The more mistakes you make the better, because the best way to learn is from making mistakes. If a product demo usually takes 10 minutes, fly through it in five. (As a practice run, of course.) You’ll break free from some old habits, adapt to the faster speed, and find ways to make a good presentation even better.

Go slow. Take your time. Take too much time. Swinging a golf club in slow motion allows you to feel muscles working that you normally don’t notice. Taking more time to run through your sales pitch will uncover opportunities to highlight additional customer benefits. Going slower is a great way to notice habits that have become automatic—and to examine each one of them critically.

Go piece by piece. Every complex task is made up of a series of steps. Pick a step and focus solely on that step. Break a sales call into component pieces; first focus on perfecting your opening. No customer is the same, so develop modifications you can instantly apply to different scenarios. Deconstruct each step, master that step, and move on to the next one. When you put all the pieces back together your skills will be markedly improved.

March to a different drum. We all settle on ways to measure our performance; typically we choose a method that lets us feel good about our performance. So pick a different measurement. If you normally measure accuracy, measure speed instead. If you normally measure leads generated, measure conversions instead. Use video. Ask a colleague to critique your performance. Your customers, your vendors, and your employees all measure your performance differently than you do. View yourself from their perspective and you’ll easily find areas for improvement.

Think this process won’t help you excel? Consider this passage from Andre Agassi’s autobiography, Open:
Every ball I send across the net joins the thousands that already cover the court. Not hundreds. Thousands. They roll toward me in perpetual waves. I have no room to turn, to step, to pivot. I can’t move without stepping on a ball…

Every third ball… hits a ball already on the ground, causing a crazy sideways hop. I adjust at the last second, catch the ball early, and hit it smartly across the net. I know this is no ordinary reflex. I know there are few children in the world who could have seen that ball, let alone hit it…

My father says that if I hit 2,500 balls each day, I’ll hit 17,500 balls each week, and at the end of one year I’ll have hit nearly one million balls. He believes in math. Numbers, he says, don’t lie. A child who hits one million balls each year will be unbeatable.

When you try to do your best every time, every mistake you make is obvious, even if only to you. Learn from every mistake. Adapt and modify your techniques so you constantly improve.

Because when you keep improving you keep having fun—and all the focused effort you put in will once again feel worth it.

http://www.inc.com/jeff-haden/how-to-excel-at-anything.html

1/18/12

7 Must-Have Qualities to Look for in Employees

The smaller your business, the more crucial it is to get every new hire right. If you find someone with these 7 traits, make an offer -- quick.

While every hiring decision is important, the smaller your business the more important it is you hire the right people. When employee No. 300 turns out to be a disaster, the impact on the business is relatively small and often confined to a small group of staff.

When employee No. 3 turns out to be a disaster, everyone—and everything—suffers.

That's why attitude is everything. You can teach skills, but it's nearly impossible to teach and instill enthusiasm, teamwork and independence (great employees have both), and motivation.

And that’s why great small business employees:

Can come across a little different. People who are quirky, sometimes irreverent, and happy to be different may seem a little out there, but in a really good way. An employee who isn’t afraid to stand out or stretch boundaries often comes up with the best ideas—and helps you think in different ways, too.

May lack polish but overflow with personality. Think about your favorite customers, vendors, or suppliers. What typically comes to mind first? Those people are personable, friendly, outgoing, and make your day a little more fun. Look for the same qualities in the people you hire. Customers buy more and build longer-term relationships from people they like.

Think, “I’ll do whatever you need. It’s all 8 hours to me." I first heard that expression when I asked an employee to help me clean up after a backed-up sewer line spread (incredibly unpleasant) fluid across the warehouse floor. He smiled and said, "Sure. It's all 8 hours to me."

He felt he was paid to work for 8 hours, so the tasks he performed during that time period didn't matter (in a good way). Great employees are willing to do whatever it takes. Great employees are more concerned with overall objectives and goals than their individual duties.

Possess one outstanding skill. Small businesses have a variety of specific needs: Running the website, processing orders, generating leads, etc. Many roles can be outsourced. If you have the choice, only bring roles in-house because the candidate is truly outstanding.

Aren’t concerned with job descriptions or organizational structures. To a business owner a prospective employee who asks to see a detailed job description is waving a giant red flag. Employees are paid to work, not hold a position. (If you don't feel there's a difference you haven't run a small business.)

Want to learn and take over. You're often overwhelmed, so having the luxury to delegate and forget is extremely valuable. While employees with an independent streak can be more difficult to manage the payoff is definitely worth it.

Asked you for a job. Say you sell products online. One day a college senior walks in and says, "I checked out your website. I don’t mean to be rude, but it could be a lot better. I graduate soon and would love to work for you. Here’s a list of the changes I would make in the first three months, and here’s a breakdown of how those changes will improve SEO results and conversion rates. She’s targeted her approach, she’s done her homework, and she’s displayed a level of initiative every business owner hopes to find. While a prospective employee will rarely knock on your door, when one does, give her serious consideration.

http://www.inc.com/jeff-haden/7-must-have-qualities-to-look-for-in-employees.html

1/13/12

The One Decision Every Great Entrepreneur Makes

Good founders benefit from vision and courage. But great founders know their success hinges on this one crucial decision.

Business is a lot like sports. While business is rarely a zero-sum game, since success does not have to come at the expense of others, still, some companies win while others lose—and the reasons why aren't always obvious.

Take basketball. As Bill Simmons (the most insightful and entertaining sportswriter on the planet) writes in his outstanding The Book of Basketball:

[The Lakers and Celtics] were loaded with talented players, yes, but that’s not the only reason they won. They won because they liked each other, knew their roles, ignored statistics and valued winning over everything else. They won because their best players sacrificed to make everyone else happy. They won as long as everyone remained on the same page. By that same token, they lost if any of those three factors weren’t in place.

Simmons calls this principle "The Secret" and says (quoting NBA-great Isiah Thomas), “The secret of basketball is that it’s not about basketball.”

The same principle applies to business. Talent is obviously important, but the ability to work together, check egos at the door, and make individual sacrifices when necessary is the only way a team succeeds.

Think about the business teams you’ve seen fail. Rarely was their failure due to a lack of talent or even the absence of a great idea. More often they failed because of personality conflicts, ego clashes, or competing agendas.

So is the secret of business that it’s not about business?

Not quite. Later in the book Simmons describes The Secret to Hall-of-Famer Bill Walton.

It’s not a secret as much as a choice... Look at the forces pushing you to make the other choice, the wrong choice. It’s all about you. It’s all about material acquisitions, physical gratifications, stats and highlights... And you wouldn’t even know otherwise unless you played with the right player or the right coach…. With a truly great coach, it’s not about a diagram, it’s not about a play, it’s not about a practice, it’s the course of time over history. It’s the impact a coach has on the lives around him.

That's why every great leader makes the same decision. Walton believes success at the highest level in basketball comes down to one question: "Can you make the choice that your happiness can come from someone else’s success?"

If you can make that decision you take the most important step towards becoming a great leader.

No entrepreneur has qualities like courage, vision, charisma, adaptability, and decisiveness in equal measure.

But every great entrepreneur does make the same decision—and so can you.

http://www.inc.com/jeff-haden/the-one-decision-every-great-entrepreneur-makes.html

What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships.

If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk. The reasons for customer loyalty have changed dramatically in the past decade, according to research published in the book, "The Challenger Sale" by Matthew Dixon and Brent Adamson. Relationships and hard work now come in second and third on the list of what customers value most--and what will drive them to change providers.

Instead, customers today are looking for sales people to be experts--not in the products or services that they offer, but rather in the customer's own business. Sales people who can demonstrate that expertise in the sales process are winning big deals away from formerly entrenched competitors.

Here's how customers consider your value, from lowest to highest:
  • If you know your product, you are a human catalog
  • If you know your services, you are a technician
  • If you can match your products and services to the customer's needs, you are a sales person
  • If you know a customer's problems and business, you are a consultant
  • If you know a customer's industry, market challenges and competitors, you are an expert

Customers are moving their business from sales people to experts. If you want to be the big winner in your market, you have to increase your expertise and demonstrate that expertise in meaningful ways to your customer.

Here's a course of action.
1. Learn your customer's industry, business challenges and competitors.
You don't have to become an encyclopedia of information to be of increasing value. Instead start with just a few steps:
  • Read and subscribe to your customer's industry's top two or three blogs.
  • Put keyword notifiers in your Internet search tool for the top three or four key terms for your customer's industry issues.
  • Read the trade association newsletters and website materials of your customer's industry.

2. Ask your customers about changes in their industry.
Focus on these four categories: technology, regulation, mergers/acquisitions and innovations. These categories are forward-looking and often are the market drivers with which customers need the greatest help.

3. Suggest how you might help your customers.
Explain how your products and solutions address their upcoming challenges. When you are demonstrating expertise, the language you use is important. Focus on their issues more than your offerings. Use the language of:

  • Time: How you can help them to be faster and more responsive to the market and to compliance deadlines.
  • Money: Saving and making money is always a motivation for a buyer considering the value of expertise. In addition, there is the measurement of money in relationship to the market. How will working with you change their position in the marketplace in the area of value, price, cost or share?
  • Risk: The impending negative impact of something that you point out can be a powerful motivator for action. Loss of market share, penalties for non-compliance and the risk of being technologically overrun by competitors are all threats that can help customers see you as a valuable expert.

Achieving a level of expertise value has a big impact on customer loyalty. Increasing your relevant expertise can help you trump your competitors' hard work and personal relationships.

http://www.inc.com/tom-searcy/what-drives-customers-loyalty.html