Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut.
Steve Sargent, president and CEO of GE Australia and New Zealand, runs
through a four-point checklist--sometimes in just 30 seconds--before
every organized communication event, from small meetings to large
speeches.
The four questions he asks himself seem obvious, but that’s exactly why they’re on his checklist: They’re essential.
They
also allow him to customize his talks, depending on the situation,
because every communication event exerts its own particular strategic
pull: Stock analysts require one thing, internal meetings with the
product development team require quite another. The critical goal is to
be clear about what needs to be accomplished and tailor the messaging
accordingly. This list helps Sargent do that on the fly, and he says
he’d always forget one of these four questions if he didn’t check each
one off.
http://www.inc.com/thebuildnetwork/4-questions-before-delivering-a-speech.html
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