Most entrepreneurs wear a variety of hats. Some wear every hat.
That's why most entrepreneurs need to be very well rounded.
Here are six books that at least partially cover the entrepreneurial
gamut: starting a business, personal productivity, marketing, improving
skills, operations--even health and fitness.
Each will leave you feeling challenged, inspired, motivated, and ready to take your professional life to new heights.
Starting and Sustaining a Business
Part research, part science, and part introspection exercise, Heart, Smarts, Guts and Luck
does help you understand your personality and decision-making
traits--useful in itself--but more importantly is filled with cool
insights and tips any entrepreneur can benefit from.
One is the Three-Minute Rule, based on the premise that what your
customers do in the three minutes just before and just after they use
your product or service tells you a lot about their needs and how they
actually use what you sell.
For example, studies show customers buy less when their arms are
full--which is why placing empty shopping baskets or carts in the middle
of a retail store can dramatically increase sales per customer.
If you're hesitating to take the entrepreneurial plunge, this book
should jar you off the fence. If you already own a business you'll learn
a number of things you'll want to start doing--or stop doing.
Personal Productivity
Sometimes it's easy to dismiss a book simply because it has gained
widespread popularity; it's like playing the popularity backlash card.
If you've placed David Allen's Getting Things Done
in that category, rethink that decision. Yes, his process is
comprehensive. Yes, you might think, "Wait... I have to do all that?"
And yes, maybe you won't adopt his entire system. I haven't.
But you will find ways to waste less time, be more productive, and
focus more on what truly drives the results you want in your business
and personal life.
Gotta love that.
Improving Skills
I admit it: I'm a sucker for books that give practical advice for
developing skills and talent. The problem is that most "self help" books
are mostly breathless enthusiasm and motivation; many can be summarized
by Rob Schneider's, "You can do it!"
Great. I can do it! But wait: How can I do it?
The subtitle of Practice Perfect
is "42 Rules for Getting Better at Getting Better." It's like the
"teach a man to fish" principle: Instead of describing how to improve
one specific skill, Practice Perfect provides practical tools for practicing, modeling, using feedback, and making those new skills stick.
Best of all it's a guide to not only improving your own skills but also your employees' skills.
Helping other people get better--as a leader isn't that your most important job?
Marketing
We all know that great advertising--or, really, any great "pitch"--contains a blend of emotional and rational appeal.
The Hidden Agenda
lays out a blueprint for determining the hidden agendas of decision
makers--and in the process transcend persuasion and create connections.
Sound fluffy? It's not. As a consumer, I have needs. I have wants.
And I have beliefs. Connect your products, services, or ideas with my
needs, wants, and beliefs and then you don't have to sell me.
I'm already with you.
Operations
I worked in manufacturing for 20 years and still take some
productivity and quality improvement consulting gigs, so I'm also a
sucker for operations books.
American Icon, the story of Ford's turnaround, without a government bailout, is outstanding.
And it reads like a novel--although in this case a "novel" that will help you lead and run your own business better.
Health and Fitness
Guess what: Most people drink too much during and after exercise; for
most of us drinking when we get thirsty is fine. Stretching before we
exercise doesn't seem to prevent injury and can actually decrease our
performance. Chocolate milk is an awesome post-workout drink. Sitting
too much is slowly killing us.
And exercise can make us smarter.
The First 20 Minutes
debunks a number of health and fitness myths and lays out a simple
blueprint for getting the most out of exercise--without all the
conventional wisdom and marketing b.s. that tends to lead us astray.
Where our well-being is concerned, astray is the last place we want to be.
http://www.inc.com/jeff-haden/6-essential-books-for-the-well-rounded-entrepreneur.html
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